WHAT WE DID
BRAND IDENTITY
WEB DESIGN
PRINT COLLATERAL
SOCIAL MEDIA
At Lokal Design Co., we had the honor of helping 1893 House bring their vision to life from the ground up. Starting with a blank slate, we crafted a stunning brand and logo that perfectly encapsulates their historic charm and modern elegance. Our work extended to art direction, social media support, and the creation of a beautifully designed website that showcases their unique offering as a premier short-term rental destination. We focused on SEO-friendly website architecture, intuitive navigation, and a responsive design to ensure optimal performance across devices. The branding process included an in-depth discovery phase to define visual language, typography, and color palette—capturing the refined personality of the property and setting it apart from other short-term rentals in North Carolina. Every detail was thoughtfully executed to reflect the sophistication and warmth of 1893 House, resulting in a brand presence as remarkable as the venue itself.
ABOUT THE WORK
Our art direction for 1893 House brought their brand to life with a sophisticated and timeless aesthetic, perfectly capturing the elegance and historic charm of their venue. Through carefully styled photography, refined color selections, and thoughtful layout decisions, we built a consistent visual identity across all digital and print platforms. The resulting aesthetic reinforces the property’s unique appeal to upscale travelers seeking a high-end, design-forward stay in a historic setting.
We created elegant and cohesive marketing materials for 1893 House, including brochures and collateral, designed to reflect their refined brand and appeal to their target audience. These print materials were designed to align seamlessly with the online experience, featuring high-resolution imagery, refined typography, and copywriting tailored for luxury vacation rental guests. We also ensured print assets supported conversion goals by incorporating clear calls to action and consistent branding elements throughout.
